MESA, AZ (3TV/CBS 5) -- As the cost of living rises around the country and especially throughout the Valley, many municipalities are finding it difficult to recruit and retain talented and hard-working employees. One Valley city is now aiming to bring back an old recruiting technique--lifetime benefits--to help it compete in this hot jobs market.

“The Mesa Way has always been to take care of our employees by offering competitive salaries and benefits so they can take care of themselves and their families,” said Mesa City Manager Chris Brady. By offering lifetime health benefits to eligible employees who complete 20 years of service with the city, officials say they’re doing exactly that.

“The Valley is experiencing a very competitive job market,” said Brady. “We aim to recruit individuals committed to public service and reward those who have dedicated their professional careers to serving Mesa residents and businesses.”

But it’s nothing the city hasn’t done before. It’s a benefit that was offered to employees before the city had to cut $62 million from the General Fund when recession hit more than ten years ago. Since then, the availability of those benefits had been greatly restricted. This recent announcement ensures that all city employees, who have at least ten consecutive years of service, have the ability to take care of their physical and mental health.

Mesa currently covers 80% of eligible retirees’ medical, dental, and vision insurance premiums. About 70% of the city’s 3,900 employees have been hired since Jan. 1, 2009, and could be eligible for retirement health care benefits as early as 2029.