Discover Coppell launches website, focuses on strategic campaign
Published: Thu, 12/15/22
Discover Coppell launches website, focuses on strategic campaign
Here is a screenshot of the home page of the new Discover Coppell website at www.discovercoppell.com.
Discover Coppell
Coppell Gazette
By Arianna Morrison | Star Local Media
December 14, 2022
The Discover Coppell campaign launched in November as a joint initiative by the City of Coppell and the Coppell Chamber of Commerce. During Coppell’s City Council meeting on Tuesday, Dec. 13, the council received an update on the campaign.
Ellie Braxton, Coppell Chamber of Commerce President and CEO, gave an update on Discover Coppell’s strategic campaign. The goal of the campaign is to drive more visitors to Coppell, which would yield an economic impact.
Discover Coppell’s objectives are focused on generating awareness of the new Discover Coppell brand and establish Coppell as a must-visit/must-return destination within the Dallas-Fort Worth metroplex.
“We’re really, really excited about what we’ve been able to accomplish,” Braxton said.
Funding for Discover Coppell began in February 2022 with a community survey following in March and April. Through the survey, Braxton said they were able to determine which markets to focus on. The months of June and July were focused on brand development, August was focused on website and social media development, September was focused on photography, and in October, the website and social media sites launched.
Currently, Discover Coppell is focused on the campaign itself.
To see what Discover Coppell is all about, visit https://discovercoppelltexas.com/.